Velare Group
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Velare Group
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About Velare

Built with intention. Rooted in craft.

Velare Group was created from a long-standing belief that digital marketing is not decoration. It is a discipline.


I’ve wanted to build a digital marketing agency since about seventeen years old, not because of how creative it looked on the surface, but because of how consequential the work truly is. When done with care, digital marketing is a science as much as it is a craft, and in many cases it directly influences whether a business reaches its potential or quietly stalls.


Velare exists to treat that responsibility with the seriousness it deserves.


At its core, Velare is guided by a few non-negotiables. We refuse to over-promise results. We do not rush work simply to deliver something quickly, especially if it is not something we would be proud to stand behind with more time and thought. We are also intentional about not taking on misaligned clients, even when it would be easier to say yes.


While trends are worth understanding and keeping up with, Velare prioritizes research, proven outcomes, and long-term thinking over what looks good in the moment. Intention, to us, means clarity over speed. It means care, time, and discernment, along with choosing thoughtful execution over convenience.


Being based in Atlanta has deeply shaped how Velare was built. This city is filled with creativity, culture, and ambition. It is home to countless founders, brands, and ideas with real potential. Too often, that potential falls short not because the ideas are weak, but because they do not have the right teams, strategy, or support behind them.


Velare was created to help change that. 


To support our community and the people building within it by providing clarity, structure, and strategic partnership so they can grow with confidence. We work with founders who care about the experience they create, who trust strategy, and who understand that meaningful and lasting growth takes time.


This work matters deeply because we understand what it means to be a founder. Trusting someone with your brand, your resources, and your growth is personal. You are not just hiring a service. You are trusting someone with something you have worked hard to build, something that often supports your livelihood and your life.


Velare approaches every project with that level of care in mind, helping brands show up clearly and honestly online so they have the opportunity to reach their highest potential.

Our Philosophy

Clarity over speed
We believe strong digital work starts with understanding, not urgency. Time, care, and thoughtful decisions create better outcomes.


Strategy over trends

Trends change quickly. Strategy endures. We prioritize research, performance, and long-term thinking over what looks good in the moment.


Care over convenience
This work carries responsibility. We approach every project with integrity, selectivity, and respect for what our clients are building.

Meet The Founder

Founder & Creative Director

I’m Dominique Frank, the founder of Velare Group.


My career has been rooted in sales, and that experience has shaped how I understand marketing, growth, and business more than anything else. Working in sales means living close to performance. Results are measured constantly, execution matters, and you quickly learn what resonates, what converts, and what doesn’t.


That environment taught me how businesses actually grow. It exposed where marketing often falls short, how messaging and analytics can be misunderstood, and how strategy loses impact when it isn’t grounded in real buyer behavior. Sales forces adaptation, testing, and refinement, pressures that closely mirror what founders face every day.


Alongside my sales career, I’ve built a strong foundation in marketing and business strategy and continue advanced study in digital marketing, analytics, and performance-driven work. Markets evolve constantly, and staying sharp is part of respecting the craft.


My approach starts with analytics and performance as the foundation. Data provides clarity and proof. From there, creativity is layered in thoughtfully through testing and iteration. Creativity and data are not opposites. When balanced correctly, they strengthen each other.


Establishing credibility and authority is essential for scale. Trust is what drives action, retention, and long-term growth. I focus on helping businesses bridge the gap between operations, conversion, and retention, while also understanding how to attract and keep the right audiences engaged.


When clients work with me, I want them to feel confident in their decisions, supported throughout the process, and challenged in ways that strengthen their business. 


Velare was built to support growth with clarity, discipline, and care for the responsibility that comes with helping something meaningful grow.

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